The Redesign of Flip Academy was able to attract more users to the platform. An 80% increase in sign-up from users was shown which leads to more user interactions. These improvements have shown that there was a 60% increase in our intended audience between the age group 8 to 14. In Addition, parents were able to see and understand clearly what Flip Academy is about and how it can benefit both parent/guardian and their child.
The current website doesn't speak to the younger audience. It lacks user-friendliness and the rightful elements that would attract more kids, and captivate their attention in a more appealing and educative manner.