50% of potential users are now able to access the cryptocurrency market and engage in different cryptocurrency transactions. However, this impactful journey not only creates a great experience for users but also introduces a significant interest in a better financial movement for users in different regions.
In regions where there is limited access to cryptocurrency, being able to buy and sell cryptocurrency wasn't possible. Individuals who often face these inconveniences have to physically go to the bank repeatedly, which can be frustrating and time-consuming. This restricts their ability to engage in cryptocurrency transactions seamlessly.
The aim is to provide a platform that is accessible to underserved individuals in regions where there is limited access to cryptocurrency.
DISCOVERY STAGE
Before jumping to a conclusion, we set aside 3 research objectives to be our main target throughout the interview session. We needed to understand a bit more to find the best solution for user's needs & challenges.
Research Objective
Analyse competitors in the market
Gain insight on user challenges faced.
Understand users needs and preferences.
Accessibility Limitation
Potential users expresses that the limited amount of options to buy or sell cryptocurrency was a big setback for them, it cost them money and poor seamless interaction with numerous visit to the bank.
Time & Efficiency
It takes a lot of time to leave your comfort zone and paying that extra transportation to visit the bank which wasted a lot of time which just seems time-consuming and inefficient.
Additional Expenses
The need to be paying and contributing to additional expenses when visiting the bank cost a lot, which frustrate users the most.
CONSIDERATIONS
Users Needs & Preferences
“I want to be able to invest in cryptocurrency, specifically buy and selling bitcoins”
“ Buying bitcoins is my major goal, so that's something I always look forward to”
“I’d love to participate in all crypto transactions with no struggle whatsoever”
“I’d love to participate in all crypto transactions with no struggle whatsoever”
Potential users expresses that the limited amount of options to buy or sell cryptocurrency was a big setback for them, it cost them money and poor seamless interaction with numerous visit to the bank.
Potential users expresses that the limited amount of options to buy or sell cryptocurrency was a big setback for them, it cost them money and poor seamless interaction with numerous visit to the bank.
Potential users expresses that the limited amount of options to buy or sell cryptocurrency was a big setback for them, it cost them money and poor seamless interaction with numerous visit to the bank.
SOLUTION CONCEPTS
Solution Implementation
Easy Access to buying & selling crypto
Below I have 3 screens that highlight features in buying and selling crypto. The first screen gives users easy access to buying and selling with an overview of the app. The second screen allows users to enter the amount and the third screen would give users the ability to ensure that the transaction details are correct.
Access to 1000+ ATM location
Unbank provides a variety of ATMs across the globe. It only sees fit to allow users to search and choose any location to sell cryptocurrency in the app.
