Redefining Event Planning and Attendance Website

Redefining Event Planning and Attendance Website

My Role
Sole Product Designer

My Role
Sole Product Designer

Project Duration
3 Months 2 Weeks

Project Duration
3 Months 2 Weeks

Impact

Impact

User sign-ups increase by 60% after the first 2 to 3 months. Entrix website was able to provide information that users would want as it relates to FAQ. It become more engaging and supportive towards users needs and concerns.

The Problem

The Problem

Even with its advanced features, Entrix was missing a key component, an online presence. The app didn't have a dedicated website, which meant it lacked a primary platform for marketing, support system, and connecting with users.

The Goal

The Goal

The goal is to design a user-friendly website for Entrix, addressing the gap on marketing, information dissemination, and user engagement.

Discovery Stage

Our Approach

To address the lack of an online presence for Entrix, we began by understanding our users' needs through an interview session. Two things we discovered are listed below. 

To address the lack of an online presence for Entrix, we began by understanding our users' needs through an interview session. Two things we discovered are listed below. 

1

1

User's Pain Points

User's Pain Points

2

2

Type of User's

Type of User's

Identify Users Type

Identify Users Type

Oddjobber posses two primary users, these are:

Oddjobber posses two primary users, these are:

Homeowners

Seeking event tickets to purchase from event planners.

Seeking event tickets to purchase from event planners.

Service Provider

Promote events and sell tickets to event goers who might be interested.

Promote events and sell tickets to event goers who might be interested.

Pain Points

Primary Concerns

Primary Concerns

1

1

Accessibility

Accessibility

Difficulty finding reliable information about Entrix was a major concern for users.

Difficulty finding reliable information about Entrix was a major concern for users.

2

2

Lack of Support

Lack of Support

User find it difficult to get support or answers to questions about Entrix and it's app.

User find it difficult to get support or answers to questions about Entrix and it's app.

3

3

Accessibility

Accessibility

Users wasn't aware of a mobile app, so it was hard for them to be flexible and having easy access to purchasing event tickets as well as promoting events.

Users wasn't aware of a mobile app, so it was hard for them to be flexible and having easy access to purchasing event tickets as well as promoting events.

Solution Concepts

Potential Solution

Potential Solution

The objective here is to ensure that each user frustration is being handled by providing solution for users needs and difficulties. Here are few solutions that was brainstorm.

The objective here is to ensure that each user frustration is being handled by providing solution for users needs and difficulties. Here are few solutions that was brainstorm.

1

1

User Review Engagement

User Review Engagement

The usage of user testimonials and reviews helps to build trust and credibility with Entrix users.

The usage of user testimonials and reviews helps to build trust and credibility with Entrix users.

2

2

Support System

Support System

Providing a comprehensive FAQ and a help section to assist users with common questions and issues.

Providing a comprehensive FAQ and a help section to assist users with common questions and issues.

3

Marketing and Communication

Marketing and Communication

Proper marketing and communication helps users to understand what entrix offers, while offering easy access to download the app.

Proper marketing and communication helps users to understand what entrix offers, while offering easy access to download the app.

Website Structure

Website Structure

With the help of research, we were able to gather insights that will influence how content would laid out on the website with easy access for users.

With the help of research, we were able to gather insights that will influence how content would laid out on the website with easy access for users.

With the help of research, we were able to gather insights that will influence how content would laid out on the website with easy access for users.

Design Concept

Design Concept

Now that we have a better understanding of what experience would be suitable for entrix users, we went ahead and did our first design sketch.

Now that we have a better understanding of what experience would be suitable for entrix users, we went ahead and did our first design sketch.

Final Concepts

Refine Design Concept

Refine Design Concept

Thank you for reading!

Available for work

Interested in discussing a project or exploring new opportunities? Feel free to reach out.

Linkedin

damanibeckford18@gmail.com

Thank you for reading!

Available for work

Interested in discussing a project or exploring new opportunities? Feel free to reach out.

Linkedin

damanibeckford18@gmail.com

Thank you for reading!

Available for work

Interested in discussing a project or exploring new opportunities? Feel free to reach out.

Linkedin

damanibeckford18@gmail.com